Recovery isn’t a straight line. Some days feel like leaps; others feel more like shuffles forward. And that’s okay. In fact, noticing and celebrating the “small wins” such as showing up to a group, making a simple meal, texting a friend back or getting outside for five minutes can be one of the best ways to build momentum.
This post explores how we can shift our mindset to value those everyday victories, how social care staff can recognise and reinforce them, and why they matter just as much as the big milestones.
From a clinical perspective, many effective approaches to mental health support emphasise doing small, meaningful activities, because behaviour change can nudge mood and motivation in the right direction. The UK’s NICE guideline on depression recommends behavioural activation (BA), a therapy that helps people plan and do simple, value-based activities to break cycles of avoidance, precisely the kind of “small steps” that add up over time. When people engage in manageable tasks that align with their values, they often see improvements in mood and functioning.
Small wins also resonate with the UK’s recovery-oriented model of care. The widely used CHIME framework describes five processes that support personal recovery: Connectedness, Hope, Identity, Meaning, and Empowerment. Everyday achievements like saying “yes” to a coffee morning, volunteering for ten minutes or preparing breakfast contribute across CHIME; they connect us to others, offer proof that change is possible, strengthen a positive identity (“I’m someone who can do this”), create meaning, and grow confidence.
Beyond therapy rooms, Every Mind Matters and NHS well-being guidance echo the same idea: practical actions – connecting with others, being active, learning small skills, paying attention to the present – can make a real difference to how we feel. Framing these steps as successes helps people notice progress they might otherwise overlook.
A common block in recovery is all-or-nothing thinking: “If I can’t run 5k, there’s no point walking to the corner.” Reframing progress means asking, What’s one notch better? If joining a full 60-minute group feels too much, could arriving for the first 10 minutes count as a win? If cooking a full meal is overwhelming, could assembling a sandwich or heating soup be a meaningful step? This shift aligns with evidence behind social prescribing in England, where link workers connect people to community activities – often small, doable, interest-led steps – that support health and reduce isolation.
Social prescribing offers growing evidence that small, personalised supports can yield real results. In a 2024 evaluation in Tameside and Glossop, among 1,751 people referred to social prescribing, there was a 42.2% reduction in GP appointments after 12 months, compared to only a 5.6% reduction in a control group who did not access these services. Also in Kent, A&E attendances dropped by up to 23% when comparing patients before and after accessing social prescribing.
It also helps to recognise that routine and structure can be therapeutic on their own. UK charities like Rethink Mental Illness and Mind emphasise that straightforward routines (regular meals, consistent bedtimes, mood tracking) support stability and recovery, and each instance of following the routine is a win worth noting.
Short answer: anything that nudges life in the direction the person values, for example:
Each of these can be the behavioural “spark” that helps the next step feel possible, as is the purpose of behavioural activation.
Support people to define specific, achievable actions that matter to them: “Attend art group for the first 10 minutes,” “Boil pasta and add jarred sauce,” “Walk to the end of the street and back.” At Northern Healthcare, we document these goals using our successful SMART goals system (Specific, Measurable, Achievable, Realistic, and Timely) so progress is visible, and the people we support can see their own movement over time. This effective goal-setting strategy aids the people we support in building confidence and independence.
Start where the person is. If leaving the room is daunting, begin by opening the door. If baking is scary, start with assembling ingredients. Match the step to the person’s current energy and confidence; then scale gently.
Praise showing up and trying, not just outcomes. “You came downstairs today, that took courage,” reinforces agency and builds self-efficacy. Also make sure to link the win to CHIME where possible: “You connected with the group and that took real strength.”
After the activity, staff can ask: What changed in your mood or body? What felt helpful? What was hard? This mirrors behavioural activation’s check-and-learn cycle and strengthens insight (“When I move my body, my afternoon is lighter”).
Use simple trackers (tick sheets, whiteboards, sticker charts, or digital notes) so the person can see their streaks. Mind suggests mood and activity diaries as these create concrete reminders of progress and patterns.
Link wins to social opportunities that fit the person’s interests, such as gardening clubs, walking groups, cooking sessions, libraries, and art classes. This is the heart of social prescribing: people build confidence through meaningful, enjoyable activities, not just clinical appointments.
Offer choices, invite feedback, and resist the urge to “over-help.” Recovery is personal, and small wins should reflect the person’s values and rhythm, not ours. The recovery literature and UK practice guidance consistently prioritise empowerment and person-led goals.
Imagine a Tuesday in a supported living service:
That’s five wins in one ordinary day, each one building Connectedness, Hope, Identity, Meaning and Empowerment in micro-ways.
Because small wins can feel, well, small, it helps to measure them. Our SMART goals at Northern Healthcare allow the people we support to set clear, meaningful objectives and track their own progress in a structured, understandable way. Not every improvement shows up on a clinical scale, but SMART goals capture the quality-of-life changes that truly matter to each person and make growth visible over time.
On the service side, emerging UK evidence around social prescribing shows benefits for well-being and, in some cases, reduced health service use. While research is still developing, especially on long-term effects, the trend supports what many teams see daily: structured, interest-led small steps can broaden lives and lighten clinical demand.
How we talk about progress changes how it feels. Try swapping:
These reframes are truthful and compassionate, and they make space for pride.
Celebrating small wins never means minimising distress or delaying needed treatment. NICE guidance makes clear that treatment choices should be collaborative and based on need and preference, and that for many people, psychological therapies (including behavioural activation) and other supports are appropriate first-line options. Small wins sit alongside, not instead of, clinical care.
Recovery often looks like a mosaic of tiny tiles rather than a single grand picture. When staff and services actively notice and celebrate those tiles, these could be a ten-minute visit, a phone call made, or even the herbs getting watered, people experience themselves as capable and moving. In other words, the small wins are the big work.
If you are supporting someone right now, try asking them, “What is one small, doable step that would make tomorrow one notch better?” Write it down, do it together if helpful, and celebrate it properly, out loud, and on the record.
Depression in adults: treatment and management
5 steps to mental wellbeing – NHS
Mental wellbeing tips – Every Mind Matters – NHS
NHS England » Social prescribing
Self-care for depression | Mind
Self-care for mental health problems
Social prescribing for people living with long-term health conditions: a scoping review – PMC
Recommendations | Depression in adults: treatment and management | Guidance | NICE